Senior Content Writer (f/m)

Job description

COBI.Bike is looking for someone passionate about content marketing. The ideal candidate should have a solid background in writing for brands but should at the same time be able to plan and manage the content across all COBI.Bike marketing channels. You will have the opportunity to be part of the team who will build and shape the content marketing strategy of COBI.Bike and set the future tone of the brand. You will be working with experienced and energetic people from around the world who drive innovation while maintaining the highest standards of quality in a fast-paced environment.

The ideal candidate will have a great enthusiasm for lifestyle and biking and a background as a writer in online journalism, content marketing or blogging and a strong strategic acumen. The position is located in Frankfurt/Main Germany.



  • Plan and manage the marketing content of the website, webshop, blog, social media and other publications.

  • Create written content and steer external resources such as freelancers, translators, and agencies. Optimize content based on user data.

  • Liaise with multiple stakeholders on various projects and have touch points with multiple departments - especially the brand department.

  • Research and coordinate content ideas, provide editorial quality control and create innovative content - based on the overall brand strategy.

  • Build and maintain the content database, ensuring it remains up to date.

  • You will report directly to the Director Marketing.


  • Bachelor’s degree in journalism, publishing, communications, marketing or a related field

  • You have 5 years + experience in planning and writing (blogging, content marketing, social media management, etc.).

  • Previous working experience within the lifestyle, consumer electronics or biking industry. 

  • You are familiar with agile working environments.

  • You can to juggle multiple projects.

  • You’re a multitasking wizard with a keen eye for detail.

  • Experience in working with content management systems.

  • Working knowledge of website backend systems such as Drupal and Magento is a plus.

  • Fluency in German a must, fluency in English is a plus.


  • Creative, multilingual environment and a culture that is supportive, dynamic and encourages professional growth

  • Competitive salary, great Apple IT equipment, free beverages and fruit, regular team events and celebrations

  • E-Bikes for private testing purposes and company leased bike possible

  • Development budget for every employee, a nice office in the heart of Frankfurt am Main

  • Market-proven and fast growing company with the security of a large corporate

  • 30 vacation days, relocation and visa service for international candidates